Thessaloniki emerges as one of Europe’s most alluring fall destinations in an extensive feature by the Financial Times, celebrated for its blend of deep history, authenticity, and modern creative flair. The FT’s writer urges readers to look beyond the continent’s classic capitals and discover a city she describes as layered, vibrant, and unapologetically real.

The British newspaper’s columnist highlights Thessaloniki’s culinary scene, cultural energy, and the distinctive experiences that set it apart from more predictable autumn escapes. Her portrait of the city casts it as a place where ancient echoes meet a youthful, inventive spirit—an irresistible mix for travelers seeking something different.

Local authorities couldn’t be more pleased. The Thessaloniki Tourism Organization notes that such prominent international exposure significantly elevates the city’s global profile. In the article, titled “Swap Paris and Rome for one of these alternative autumn city breaks,” Lilah Raptopoulos—Head of Audience Engagement (FT US) and host of the Life & Art from FT Weekend podcast—emphasizes the city’s millennia-old past and its modern identity, rich in creativity and gastronomic depth.

Raptopoulos encourages European travelers to consider Thessaloniki as a refreshing alternative for their autumn adventures. She spotlights the city’s designation as a UNESCO City of Gastronomy, celebrating everything from traditional delicacies and contemporary kitchens to vibrant markets and a thriving cultural scene.

The feature also highlights the intimate experiences that define Thessaloniki: sweeping views over the Thermaic Gulf, storied landmarks, and the small workshops, barbershops, and art galleries that color its day-to-day life.

Stelios Angeloudis, mayor of the city and president of the Tourism Organization, stresses that Thessaloniki’s appearance in the pages of the Financial Times represents meaningful international recognition. It strengthens the city’s image as a destination where history, flavor, and authenticity converge—qualities that set it apart on Europe’s travel map.