Easter shoppers in the United States should expect high prices for chocolate eggs and bunnies this year, even though cocoa bean prices have fallen significantly over the past year, according to a recent report.
David Branch, director at the Wells Fargo Agri-Food Institute, explained that while cocoa futures have declined, retail prices remain elevated because manufacturers purchase their cocoa months in advance and work with existing stocks and hedges. “Most Easter chocolates were produced when cocoa was still very expensive, so consumers should anticipate prices similar to, or slightly above, Valentine’s Day levels,” Branch noted.
Cocoa Futures and Production
Cocoa futures prices have dropped more than 70% from record highs at the end of 2024, following increased production and industry adjustments, including smaller packaging and greater use of cocoa alternatives. Analysts predict that retail prices could start reflecting these lower costs around mid-2026, coinciding with Halloween.
Easter Chocolate Spending in the U.S.
Although Easter is not the largest candy-consuming holiday compared to Thanksgiving or year-end celebrations, chocolate dominates the season. Approximately 90% of Easter baskets in the U.S. contain chocolate, according to the American Confectioners Association.
