The HORECA 2026 exhibition has opened its doors, and viva.com is making a strong impression with the launch of a new banking service designed to strengthen liquidity for tourism businesses during the off-season.
With a presence in 24 countries, viva.com is Europe’s leading technology bank for businesses. The company’s technological infrastructure has positioned it at the forefront of innovation, pioneering new banking services and advancing payment acceptance solutions across the continent.
At HORECA 2026, viva.com is unveiling a European first: reservation prepayments via factoring tailored specifically for small and midsize seasonal tourism enterprises. The service is designed to address one of the sector’s most pressing challenges: securing working capital before the start of the busy season.
Through this new offering, tourism businesses can access funds tied to future reservations in advance, ensuring they have the liquidity they need when preparing for peak operations. The solution leverages artificial intelligence to organize and automate the management of post-dated reservation payments, streamlining what has traditionally been a complex financing process.
By unlocking capital earlier in the business cycle, viva.com enables seasonal enterprises to invest in staffing, supplies and infrastructure without waiting for customer check-ins.
The viva.com team is on site at HORECA 2026 in Hall 2, Stand 25, where representatives are sharing insights and expertise with professionals from across the tourism industry.
To learn more about reservation prepayment via factoring and how it supports tourism businesses, visit here.
