The original version, named Can’t Get Knafeh of It, was created by boutique brand FIX Chocolatier and has been available exclusively in the UAE since 2022.

Analysts predict that retail chocolate prices will rise by at least 10% in 2025.

The Dubai chocolate craze has inspired fusion desserts taking TikTok by storm, like 'dubatsa'—a delicious blend of Dubai chocolate and Greek bougatsa.