Gen Z

12.01.2025, 18:00

Gen Z Shoppers Aren’t Spending Like Retailers Need Them To

More than other generations, 20-somethings are tightening their holiday-season budgets because of economic pressures

By Jennifer Williams, The Wall Street Journal

Gen Z Shoppers Aren’t Spending Like Retailers Need Them To

11.12.2025, 18:30

Greek Gen Z Faces Job Insecurity Despite High Education

A new nationwide survey shows Greece’s Generation Z is highly educated but trapped in precarious work, low wages, and limited prospects, with many dependent on their parents and considering working abroad amid growing disillusionment with institutions

11.09.2025, 21:00

How Millennials and Gen Z Are Redefining Beauty Norms

From taboo to trend—injectables are becoming as routine as a haircut.

10.01.2025, 21:00

Why Asia’s Gen Z Is Angry With Its Leaders

Perks for political elites contrast with lack of opportunities for young people entering labor market

By Gabriele Steinhauser in Singapore and Krishna Pokharel in New Delhi, The Wall Street Journal

Why Asia’s Gen Z Is Angry With Its Leaders

09.11.2025, 13:00

Chaotic Employment Conditions, 13-Hour Days, and a Gen Z Full of Dreams

The modern work landscape, for many young professionals, still feels like a daily battle between monotony and uncertainty. And now, disappointment deepens with the core provisions of the new labor bill put forward by Niki Kerameos

By Tonia Tzaferi

Chaotic Employment Conditions, 13-Hour Days, and a Gen Z Full of Dreams

08.09.2025, 15:00

‘Hook Up?’ College Kids Schedule Literally Everything on Google Calendar

‘GCal’ dictates students’ every waking moment, from walks to class to what time they go to bed; It’s ‘kind of unnatural’

By Haley Zimmerman

‘Hook Up?’ College Kids Schedule Literally Everything on Google Calendar

08.06.2025, 07:00

Gen Z Prioritizes Purpose, Mental Health, and Financial Independence

A global EY study shows Gen Z prioritizes financial independence (87%), staying true to their values (84%), and relationships (60%). Mental health ranks above wealth, and job hopping is common, with 59% expecting to work for up to five employers

08.01.2025, 16:00

Gen Z: Redefining Travel Through Values, Experience, and Technology

Gen Z is embracing travel at an impressive rate, taking an average of three leisure trips per year.

07.22.2025, 09:00

Gen Z: Growing Up Online in an Unregulated Digital World

This op-ed is part of To BHMA International Edition’s NextGen Corner, a platform for fresh voices on the defining issues of our time

By Vallia Stafylaraki and Elita Sfakiotaki*

Gen Z: Growing Up Online in an Unregulated Digital World

06.28.2025, 15:00

20-Somethings Are Taking Up Grandma’s Favorite Hobbies

In an effort to downshift and disconnect, young adults are going to old-timey extremes; knitting circles and scrapbooking

By Ann-Marie Alcántara, The Wall Street Journal

20-Somethings Are Taking Up Grandma’s Favorite Hobbies

06.27.2025, 12:30

Tourism isn’t just a postcard industry—it’s a political and environmental lever for Greece

This op-ed is part of To BHMA International Edition’s NextGen Corner, a platform for fresh voices on the defining issues of our time

By Semina Melissi*

Tourism isn’t just a postcard industry—it’s a political and environmental lever for Greece

06.23.2025, 16:00

The Iran-Israel Conflict: Watching from a Continent Away, Yet Still Feeling the Ripple Effect

This opinion piece is part of To BHMA International Edition’s NextGen Corner, a platform for fresh voices on the defining issues of our time

By Sissy Politopoulou*

The Iran-Israel Conflict: Watching from a Continent Away, Yet Still Feeling the Ripple Effect

06.04.2025, 07:00

Ukraine Is Offering Money and Perks for Gen Z to Fight

A government program promises a $24,000 sign-on bonus to teenagers willing to fight Russia on the front lines

By Matthew Luxmoore, The Wall Street Journal

Ukraine Is Offering Money and Perks for Gen Z to Fight

06.01.2025, 21:20

The Impact of the Climate Crisis on the New Generation We Must Protect

A look into the growing psychological toll of climate crisis on the next generation

By Dr. Theodora Psaltopoulou

The Impact of the Climate Crisis on the New Generation We Must Protect

05.10.2025, 09:00

The Locker-Room Playbook for Managing Gen Z Employees

Gen Zers recently overtook baby boomers in the workforce, posing new challenges for business leaders

By Callum Borchers, The Wall Street Journal

The Locker-Room Playbook for Managing Gen Z Employees

04.18.2025, 16:00

Fed Up With Situationships, Gen Z Is Ready to Commit

The vague relationships that rule the dating scene are hard to navigate, even well after they end, and zoomers have had enough

By Natasha Dangoor, The Wall Street Journal

Fed Up With Situationships, Gen Z Is Ready to Commit

03.04.2025, 16:30

What Young Greek Employees Want, and What Employers (Don’t) Offer

Young generations are setting boundaries in workplace conditions in Greece, seeking jobs with prospects, decent wages, and a work-life balance – From the "Great Resignation" movement to new labor market dynamics.

Christos Logaras