72% of Greek consumers say they have already adjusted their behavior: 35% are cutting spending, 25% are reducing social outings, and 10% report stockpiling basic goods.

Retailers report that roughly six in ten consumers made purchases during the discount period, primarily to meet personal and family needs.

Retail stores open Sunday, Jan. 18, for the first time this winter sales season, offering extended shopping hours, major discounts and a boost to the Greek market

Greece’s winter sales season kicks off today and runs until late February, with strong expectations for retail turnover and strict rules in place to protect consumers from misleading discounts

Chinese e-commerce powerhouses Temu and Shein are expected to dominate this year’s Black Friday sales in Greece, leaving local retailers worried about unfair competition and shrinking profits

The most dramatic growth came from the 55–64 age group, where secondhand transactions rose by 132% in a single year.

From July 14 to August 30, shoppers in Greece can take advantage of major discounts—but knowing your rights and reading the fine print is key to making the most of the season

Stores across the country will also operate from 11 a.m. to 6 p.m on all Sundays in December expect for December 8

Orthodox Holy Week begins on Monday, April 29, and ends on Sunday, Easter Sunday or Great and Holy Pascha (May 5),

On Palm Sunday, April 28, a modified operating timetable will see stores welcoming customers from 11 am to 4 pm.

The new hours will kick in from April 25 and run until May 4, while stores will be closed Easter Sunday, Easter Monday and May 7th

Retailers are optimistic for January and February sales volumes

The Union of Consumer Workers of Greece advises consumers to be particularly careful so as to avoid falling victim to misleading 'offers.

Confronted by ever-rising living costs, many consumers have become “value hackers”, bargain hunters who employ new methods to make the most out of their income.

Shop owners anticipate that the increased traffic, already recorded since the previous week, will boost their turnover

The market will gradually resume activity starting from Wednesday, gearing up for the New Year, as the holiday schedule comes back into effect.

According to Vasilis Korkidis, President of the Piraeus Chamber of Commerce and Industry, "The commercial world's expectation is for this year's festive season to perform better than the equivalent period in 2022. Everyone hopes that this year's turnover will surpass last year's 3.83 billion euros and reach beyond 4 billion euros."

Daily police checks are planned to prevent smuggling, the formation of inspection teams to enforce anti-smoking legislation, increased traffic measures along the National and Provincial road networks, as well as major city routes