Tourism professionals say spending has lagged behind visitor numbers for a third straight year, with July falling short of expectations and hopes now resting on August and September to close the gap

Store experiences receive high marks—over 90% of respondents expressed satisfaction with product variety and ease of finding what they need.

Greece’s capital Athens emerged as the most popular destination, recording a 17% increase in transactions with Visa cards, surpassing even the cosmopolitan island of Mykonos.