While the average growth in air traffic across Europe stands at just 1.8%, according to 2024 data, compared to 2019 levels, Athens Airport has recorded a notable 24.5% increase.

Unlike FOMO, which thrives on the idea of needing to be everywhere and do everything, JOMO invites a slower, more intentional pace.

Celebrate Easter 2025 in Greece the sustainable way with eco-farms, car-free islands, and family-friendly getaways rooted in nature and tradition.

With 10 million visitors expected, Athens doubles down on innovation, sustainability, and global partnerships.

The Greek Tourism Ministry is aiming to tap into new markets such as India, the UAE, China, as well as increase its share in the US West Coast.

To offset the revenue shortfall caused by the fee reduction, an equivalent amount will be allocated from the Green Fund.

Athens must plan like Barcelona to avoid an overtourism crisis, said the mayor, adding that the city is expecting some 10 million travelers this year.

Voucher holders are responsible for just 25% of the ferry fare, while people with disabilities (PWDs) travel for free.

The United Kingdom remains Greece’s largest source market, accounting for 5.6 million airline seats—an increase of 2.2% from last year—and representing 20% of the total.

Tourism experts say major travel trend changes won’t happen right away, as the effects of new U.S tariffs and any global responses will take time to show in the economy.

Anyone who lives in Athens knows firsthand what sunny days mean: bustling neighborhood cafés, couples strolling along the coastline, and even the boldest taking their first dip in the sea. The Greek capital ranked among the sunniest cities in Europe, yet surprisingly, it does not top the list, according to a new survey by holiday […]

Authenticity, cultural heritage, and genuine experiences at the center of Santorini's new promotional campaign.

Stavros Katsikadis, President of the Greek Marinas Association, emphasized the significant economic impact of marina development.

There is growing support for making the program permanent, as it has proven to be a crucial factor in increasing visitor numbers to these islands.

This year, national bookings for the summer are up an average of 8% compared to last year, with prices for new tourism packages rising by 5%.

If Greece aims for a 5% share in both markets, combined with overall international tourism growth, the country could see an additional 19 million tourists by 2040.

Santorini launches a €1M campaign to revive tourism after months of earthquakes and reassure visitors the island remains a safe destination.

The agreement was signed between Greece's Minister of Tourism and the Canadian Ambassador to Greece.

Data from ITB Berlin highlights Crete and Rhodes as the top-performing destinations, maintaining their strong appeal among European travelers with double-digit booking increases.

Another key development in Greece’s cruise industry is the increase in port fees, particularly in high-traffic destinations like Mykonos and Santorini.