Greece’s targeted strategy to tap into emerging tourism markets is gaining traction, with strong interest recorded from Gulf, Indian, and Australian travel markets. The momentum was evident at this year’s Arabian Travel Market (ATM) in Dubai, which runs through May 1.
Representing Greece at the event, Greek National Tourism Organization (GNTO) President Angela Gerekou and Secretary General Andreas Fiorentinos engaged in high-level discussions with key airline executives and travel industry stakeholders from the Middle East.
According to a GNTO statement, Greece is experiencing a surge in interest from the region. Indicatively, Qatar Airways is considering a 15% increase in airline seats from Australia to Athens this year, while also planning to expand services to more Greek destinations and launch a new route to Thessaloniki.
Air Arabia announced daily flights between Sharjah and Athens, and is evaluating the addition of further Greek destinations to its network.
Flydubai will be operating flights to Mykonos, Santorini, and Corfu this season, with plans to possibly extend operations beyond the summer and introduce new routes by 2026.
During the event, GNTO Secretary General Fiorentinos also met with Emirates executives to explore joint promotional and marketing initiatives.
These developments reflect Greece’s growing appeal as a year-round destination for long-haul travelers and underscore the success of the Greek Tourism Ministry’s outreach to new travel markets.
