Elon Musk’s daughter, Vivian Wilson takes the next — and deeply symbolic — step in her public journey, this time with Rihanna’s unmistakable stamp of approval. The singer and business mogul has chosen Musk’s trans daughter to front Savage X Fenty’s new Valentine’s Day campaign, a move rich in cultural and political resonance and perfectly aligned with the brand’s unapologetically inclusive ethos.

Vivian Wilson’s name has circulated in international media for years, not merely because of her famous lineage, but largely due to her open and often fraught relationship with her father. She has spoken candidly about her estrangement from Elon Musk, describing a bond marked by distance and sharp ideological conflict.

In a 2020 interview, Wilson publicly addressed her gender identity, stating clearly her wish to live as a woman. Two years later, she legally changed both her name and gender, choosing to keep only her mother’s surname, Jennifer — Musk’s first wife. The decision proved pivotal, further deepening the rift between father and daughter. Musk responded publicly, infamously claiming that “my son is dead, killed by the woke mind virus.”

Their tension resurfaced last year when Wilson openly criticized her father’s political activity and his alignment with Donald Trump. Her statements highlighted not only a personal estrangement, but a profound ideological divide that continues to define their relationship.

At the same time, Vivian Wilson is steadily carving out her own professional path, independent of her heavyweight family name. Last September, she made her debut at New York Fashion Week, signaling her serious entry into the fashion world. Her appearance in Savage X Fenty’s latest campaign reinforces that momentum and marks a new chapter in her career.

Rihanna’s choice is anything but accidental: Savage X Fenty has consistently championed diversity and inclusion, spotlighting bodies, identities, and stories long pushed to the margins — and Vivian Wilson fits squarely into that narrative.