Winter sales in Greece are scheduled to kick off on January 12th and last until February 27th, with retail stores remaining open on Sunday, January 18th, and Sunday, January 25th from 11 am until 6 pm.

The winter sales period is voluntary for shops. However, if stores and retail chains opt to take part, they will be subject to strict checks to ensure transparency regarding the listed prices designated prior to the sales period for the protection of consumers.

Among other things, stores will be obligated to inform consumers through clear labeling on each product with their prices before and after sales.

Under the current legislation, in the event of any disputes with stores, including false advertisement or faulty products, consumers can refer to the competent authorities and consumer organizations to seek recompense.

Consumers are advised to compare prices across physical stores and online platforms and, where possible, to keep a record of prices prior to sales periods in order to verify the authenticity of advertised discounts, consumer groups said.

Retailers are required to clearly display both the original and the final price of discounted products.

Shoppers should prefer products from established stores or platforms, which are considered less likely to engage in deceptive practices aimed at securing unfair profits.

Consumers are also encouraged to carefully review return policies and to inspect products either upon delivery or before leaving a physical store. The use of secure payment methods is recommended, along with keeping receipts and confirmation emails for online purchases.

Authorities further stress that customers should always request and retain a legal receipt, while product warranties and instructions must be provided in the Greek language, in line with consumer protection regulations.