Μake us preferred on Google Greece’s short-term rental market continued to post strong growth in July, driven largely by rising prices, even as the number of available properties declined, according to data from AirDNA.
The company’s July 2026 European Review shows that revenue per available rental night, or RevPAR, in Greece rose 14.3% year over year to €142.80. That was significantly higher than the 7.7% increase recorded across Europe, where RevPAR reached €110.10.
The figures confirm that Greece remains among the more expensive short-term rental markets in Europe.
Average daily rate exceeds €200
The strongest driver of Greece’s performance was a sharp increase in prices.
The average daily rate (ADR) for Greek short-term rental properties rose 12.8% in July from a year earlier, reaching €200.35.
Across Europe, ADR increased by 8.2% to €159.20. In other words, the average nightly rate for a short-term rental in Greece was about €41 higher than the European average.
Demand in Greece also continued to grow, although at a more moderate pace. Nights booked increased 1.9% to 2.68 million.
Combined with the decline in available properties, the increase in demand pushed occupancy to 71.3%, up one percentage point from July 2025.
That was also above the European average occupancy rate of 69.2%.
Available properties fall by nearly 2%
AirDNA recorded about 162,000 available short-term rental properties in Greece in July, a 1.99% decline from a year earlier.
The company links the decline to a new regulatory framework introduced in October 2025, aimed, among other things, at improving the standards of properties offered for short-term rental.
The trend contrasts with the broader European market, where available properties increased 1.9% to 4.18 million, from 4.10 million a year earlier.
Among Europe’s largest markets, France had 1.11 million available properties, up 4%, while Italy had 563,000, up 3.6%. The United Kingdom had 416,000, up 3.4%, and Germany had 367,000, up 3%.
Spain was a major exception, with supply falling 12.5% to 365,000 properties.
Croatia, which is in a similar range to Greece, had 179,000 properties, down 2.1%, while Portugal had about 124,000, up 4%.
Higher-end properties gain ground
Greece’s occupancy gains were particularly strong among higher-end properties.
Occupancy at luxury properties increased by 4.8 percentage points to 48.75%, the largest increase among the different property categories.
At upscale properties, occupancy reached 56.39%, up four percentage points.
More affordable properties continued to have the highest occupancy rate, at 59.2%. However, their year-over-year improvement was limited to just half a percentage point.
The figures indicate that a significant share of demand in Greece is not concentrated in the cheapest options, with travelers continuing to pay higher prices for properties offering higher standards.
European market driven by higher prices
Across Europe, July showed a market stabilizing after significant fluctuations in previous months.
Available listings increased 1.9% to 4.18 million, while demand measured in booked nights rose just 0.8% to 61.68 million.
Because supply continued to grow slightly faster than demand, average occupancy edged down 0.3 percentage points to 69.2%.
Property owners and managers nevertheless managed to raise prices substantially. ADR increased 8.2% to €159.20, pushing RevPAR up 7.7% to €110.10.
RevPAR increased in 19 of Europe’s 20 largest markets.
Overall, the data show that growth in Europe’s short-term rental market this summer is being driven less by higher occupancy than by the ability of owners and managers to maintain and increase prices.
Spain weighs on European demand
The 0.8% overall increase in European demand presents a weaker picture than the figures seen when Spain is excluded.
In Spain, booked nights fell 11.8%, while new reservations declined 14.5%.
Italy, by contrast, recorded a 4.2% increase in demand, followed by the United Kingdom at 2.5% and France at 2%.
Greece also recorded positive growth of 1.9%.
Some smaller Northern and Central European markets posted even stronger increases. Demand rose 11.9% in Sweden, 9.9% in Finland, 9.7% in Poland, 9.3% in Denmark and 8% in Norway.
Bookings point to stronger September and October
AirDNA’s data also point to growing momentum later in the tourist season, with bookings shifting toward September and October rather than August.
For August, nights currently booked are up just 1.6% from last year.
For September, the increase reaches 6.9%, while October bookings are up 6%.
Occupancy based on existing bookings is also 1.1 percentage points higher for September and 0.2 points higher for October. For August, however, occupancy is down 1.1 percentage points.
The extension of demand into the later months does not appear to be driven by lower prices.
The average rate already recorded for September is €152.34, up 12.9% from last year. For October, it stands at €148.58, an increase of 14.3%.
RevPAR based on existing bookings is up 16.9% in September and 15.9% in October.
