Some 14,000 users have already downloaded the new MyCoast app created by Greece’s digital governance ministry to rein in zoning violations along the country’s innumerable beaches, especially against excessive sunbeds and umbrellas placed by concessionaires.

The app is among the most prominent measures announced by the government in the wake of last summer’s “towel movement”, in which local residents and holiday-makers – beginning on the highly popular Cyclades island of Paros – protested against incursions by businesses and illegal construction on various beaches.

According to relevant ministries this week, more than 500 complaints have been submitted via the app so far. Only users with valid Greek bureau (AADE) codes can file a complaint with their particulars, however, other complaints are anonymous.

Last month the government also announced the protection of 198 beaches around the country from commercial activity or exploitation.

The app is easily downloaded on smart phones and tablets.