Visitors hoping to admire Rome’s iconic Trevi Fountain up close will have to pay a 2 euros entry fee starting Monday, Feb. 2, under a new measure introduced by the city authorities.

The fee applies to both international and domestic visitors wishing to access the area directly in front of the historic fountain — the very spot where tourists traditionally gather for photos or toss the famous coin into the water.

According to Rome’s municipal government, exemptions will apply to residents born in the Italian capital, children under six, people with disabilities, and licensed tour guides. Tourists will be able to purchase tickets on site using bank cards at authorized outlets or book their entry online in advance.

City officials say the move aims to tackle overtourism at one of the Eternal City’s busiest landmarks, which currently attracts an average of 30,000 visitors daily. The new system is also expected to generate around €8.5 million per year for municipal coffers.

Funds raised, according to reports, will be earmarked exclusively for the maintenance and promotion of Rome’s cultural heritage. Access to the fountain area will remain free for everyone after 10 p.m.

“Our city is part of humanity’s cultural heritage, and our goal is to safeguard it while at the same time improving accessibility and direct contact with this immense cultural wealth,” Rome Mayor Roberto Gualtieri said.