Greece finds itself caught between two truths. It collects tax revenues of about 40% of GDP but suffers from chronic evasion.

For consumers, that could mean the price of a standard 20-pack in Greece — now around 4.60 euros — could surge to 7 euros or more, unless tobacco companies absorb part of the tax increase.

France is Europe’s more-or-less unenviable “tax champion” at 45.6%, followed in close order by Belgium (44.8%), Denmark (44.7%), and Austria (43.5%)

A recent EU inquiry uncovered 358 online influencers, among them 20 in Greece, found to be violating consumer laws.