Greece is already preparing its 2030-2035 strategic plan for tourism to be presented next year, said PM Kyriakos Mitsotakis.
The Tourism Ministry is adding new beneficiaries to the 2025 “Tourism for All” scheme, redistributing unused funds from the summer period to support affordable holidays and boost off-season travel
The Australian market is one of the country's most important source markets. Last year, 180,000 visitors from Australia visited Greece.
Greece tightens the screws on illegal STRs, aiming to balance booming tourism with residents’ right to housing.
The minister also emphasized Greece’s commitment to deepening partnerships with Italian travel industry professionals.
Greece’s strategy focuses on ensuring balanced development and creating new job opportunities at lesser-known destinations.
The wider Athens region and the Greek islands attracted the largest number of international travelers in 2024.
The Ministry returns to hotel-based vocational education, restoring former state-owned Xenia hotels into training hubs.
The measures fall in line with long-standing laws, which prohibit the installation of tents or parking of campervans in sensitive areas.
Through the "Tourism for All 2025" program, eligible individuals can receive a virtual digital debit card, which can be used for accommodation at any hotel or lodging across Greece.
Following the Ministry of Environment and Energy's order to halt the construction, the Ministry of Tourism was also compelled to take an official stance on the matter.
Sustainable development, investments, new offerings, upgraded training at the core of Greece's tourism strategy.