A 26-year-old fashion influencer sparked controversy on the Greek island after posing naked in front of a monument, with authorities awaiting toxicology results.

Tax authorities found that dozens of Instagram posts with commercial content were not properly invoiced, leading to additional taxes and penalties for the influencer’s company.

Dedicated audit teams are scouring influencer posts, hashtags and discount codes for signs of unreported deals. Under a recent tax ruling, the freebies creators pocket in return for publicity count as taxable income. Failing to report them can result in steep fines.

Chiara Ferragni soaked up the beauty of Milos and Kimolos, sharing postcard-perfect moments from her Cyclades getaway with millions of followers.

From carrots and kale to tomatoes and avocado, the viral “Eat Your Skincare” trend is turning everyday ingredients into beauty staples — proving that radiant skin may begin in the kitchen, not the bathroom cabinet

Police detained a 48-year-old fitness influencer following a pursuit, confirming alcohol levels above the legal limit and the discovery of anabolic substances in her vehicle

An estimated 390,000 individuals gambled exclusively online, 215,000 participated in illegal land-based venues, and 194,000 engaged in both.

From “beauty babies” on TikTok to teens eyeing up cosmetic fixes, social media is reshaping how young people see their faces—and themselves—long before they’re ready to gauge what they see

A recent EU inquiry uncovered 358 online influencers, among them 20 in Greece, found to be violating consumer laws.

While advertising on traditional media such as television is dropping globally, the ‘spend’ on digital platforms is growing exponentially

Athletes, artists, models and other “celebrities” are put under the microscope