Alter Ego Media Group expands into the wellness-fitness sector with a 10%-stake in a leading Greek fitness chain through Alter Ego Ventures, signaling strategy shift toward lifestyle, subscriptions and consumer platforms

Greece is also one of the world’s five “blue zones,” home to notably high numbers of centenarians, beginning with Ikaria.

The study reveals that 67.5% of respondents expressed a positive or very positive attitude toward taking a trip centered around physical activity.

Doing nothing isn’t lazy. Throw your guilt into the sea and let this summer find you doing less—but feeling more.

As demand for wellness travel soars, Greece takes steps to tap into the huge potential. 'To Vima English Edition' spoke to national tourism board chief Angela Gerekou about what’s being done.

Greece is taking steps to tap into the lucrative wellness segment. To Vima English Edition spoke to the woman behind one of Europe’s leading retreat companies about how retreat tourism can be a gamechanger.