Greece is increasingly attracting American tourists, who are becoming one of the country’s most lucrative visitors. While the United States ranks fifth in total arrivals, it is now the third-largest market in terms of travel revenue, largely due to higher spending per visitor.

According to a 2024 INSETE study compared to 2023, travel receipts from the U.S. reached €1.584 billion, up 13.6%, with 2.342 million visits (+5.7%) and 14.768 million overnight stays (-5.7%). On average, American tourists spend €676 per visit—well above the national average of €523—and €107 per night, compared with €89 for the overall tourist average. Their average stay is slightly longer at 6.3 nights versus 5.9 nights nationally.

Popular Destinations

Most U.S. visitors headed to the Athens region, which saw a 27% increase in revenue to €641 million. Central Greece recorded the highest proportional revenue increase at +369%, reaching €48 million. The Northern Aegean region grew by 54% to €51 million, while the Southern Aegean saw a minor decline (-1%) to €564 million. The Peloponnese also recorded a 23% increase to €38 million.

In terms of overnight stays, Central Greece saw the largest surge at +91%, while other regions experienced declines of up to 21%. The Northern Aegean recorded the highest percentage increase in arrivals (+91%), followed by Central Greece (+79%).

Spending Patterns

American visitors consistently spend more than the local averages in every region. In 2024, the highest per-visit spending was in the Southern Aegean (€825), followed by the Northern Aegean (€705) and Athens (€649). Central Greece (€559) and the Peloponnese (€436) recorded lower spending compared to other regions but still above or near national averages.

Per-night spending was highest in Central Greece (€193), followed by the Southern Aegean (€122) and Athens (€101). Even in regions with smaller tourist volumes, Americans consistently outspent local averages, highlighting their importance to the Greek tourism economy.

Length of Stay

The average stay for American visitors was 6.3 nights, slightly above the national average of 5.9 nights, although this marked an 11.2% decrease from 2023. Stays were longest in the Northern Aegean at 8.3 nights, while Athens averaged 6.4 nights. Central Greece and the Peloponnese saw shorter visits at 2.9 and 5.4 nights, respectively.