Alter Ego Media Group announced on Thursday the acquisition of a 50.1% stake in MORE.GR, the leading digital ticketing platform in Greece and Cyprus. The acquisition of the majority stake represents a pivotal step in the implementation of the Group’s strategic plan to penetrate the live entertainment sector and further diversify its revenue streams.
MORE.GR operates in Greece and Cyprus, offering a comprehensive suite of services focused on the sale, brokerage, and issuance of tickets for entertainment, cultural, educational, and sporting events. The company manages the leading B2C digital ticketing platform in the region, boasting approximately 1.85 million registered users and 3.8 million monthly visitors. For the 2025 fiscal year, the Gross Transaction Value (GTV) processed via the platform reached approximately €155 million, with sales exceeding 7,000,000 tickets across more than 27,000 events. MORE.GR’s operations in Cyprus are conducted through its wholly-owned subsidiary, the Cypriot entity “More.com Online Services CY LTD.”
The Transaction
The transaction value stands at €20 million, implying a total enterprise valuation of €40 million. The agreement also features an earn-out mechanism linked to the company’s financial performance over the next three years, with a maximum total valuation capped at €60 million.
Based on MORE.GR’s current business plan for the 2026 fiscal year, turnover is projected to reach €11 million with an EBIT of €5.2 million, making it immediately accretive to the consolidated financial results of the Alter Ego Media Group. It is noted that MORE.GR founder, Mr. Haris Karonis, remains a key shareholder and will continue to lead the management team.
Sector Outlook
The live events sector is one of the most dynamic and resilient segments of the global media and entertainment industry, as the live experience cannot be replicated by digital content consumption. For this reason, it is internationally regarded as a robust “defensive growth story,” characterized by stable demand and significant value-creation potential through ticketing, sponsorships, and ancillary services. In the Greek market, rising demand for cultural and entertainment events, coupled with the growth of tourism and the development of new venues, creates favorable prospects for sustained growth in the coming years.
Mr. Ioannis Vrentzos, CEO of Alter Ego Media, stated: “Our investment in MORE.GR is a milestone in our strategy to expand into the rapidly growing live events and entertainment space. MORE.GR has established itself as the leading digital ticketing platform in Greece, supported by a strong market presence, significant technological infrastructure, and a high degree of trust from both the public and event organizers. We have full confidence in the company’s business plan and the ability of its management team, under the leadership of Haris Karonis, to sustain MORE.GR’s successful growth trajectory. We believe this partnership will generate significant synergies and further strengthen the company’s expansion capabilities.”
Mr. Haris Karonis, founder of MORE.GR, noted: “Our goal through this partnership with the Alter Ego Media Group is to create added value for the partners and organizers who trust our platform, while offering even higher-quality services and experiences to the hundreds of thousands of users and spectators who choose More for their access to events and entertainment.”
