Μake us preferred on Google Greece emerged as one of Europe’s strongest short-term rental markets this summer, with hosts able to charge substantially more without deterring travelers or imacting occupancy.
Revenue per available night, known as RevPAR, rose 11.9% in Greece during the summer of 2026 to €138, according to the latest monthly analysis by short-term rental data provider AirDNA. That was more than double the 5.5% increase recorded across Europe. The gains were driven almost entirely by higher prices. Greece’s average daily rate (ADR), rose 11.8% to €195, while occupancy was broadly unchanged at 70.9%.
That combination set Greece apart from most of Europe’s largest short-term rental markets, where higher prices were generally accompanied by weaker occupancy. Greece and Albania were the only two countries among the 20 largest European markets to avoid a fall in occupancy over the summer. The trend remained intact in August, one of the most important months for Greek tourism. Average daily rates rose 10.9% from a year earlier to €202, while RevPAR increased 11% to €152. Occupancy again showed little change.
Fewer Properties, Higher Prices
The strong pricing performance came as the number of properties available for short-term rental edged lower. About 160,615 listings were available in Greece during the summer, down 2.1% from the same period last year.
The figures suggest that operators were able to push through significant price increases even with demand concentrated heavily in the peak tourism season. That seasonality remains particularly pronounced in Greece. The three summer months accounted for 65.7% of all short-term rental demand recorded from January through August, one of the highest shares in Europe. The proportion was 0.92 percentage points higher than in 2025. Only Croatia and Montenegro recorded a greater concentration of demand during the summer.
Autumn Bookings Lose Momentum
The outlook for the rest of the year is more subdued. Bookings in Greece for September through December are currently 0.6% lower than at the same stage last year, compared with a 2.3% increase across Europe. Those figures could still shift, particularly for November and December, as many bookings for the final months of the year have yet to be made.
So far, 31 of the 42 European markets covered by AirDNA have recorded more bookings than at the same point in 2025. Among the larger markets, Italy has seen one of the strongest increases, at 8.5%.
Europe Relies on Pricing as Demand Softens
Across Europe, higher prices also lifted revenue over the summer, but unlike in Greece they were accompanied by lower occupancy and fewer overnight stays. Across the European markets tracked by AirDNA, RevPAR rose 5.5% over the summer to €105, as the average daily rate increased 7.8% to €157. Occupancy fell 1.4 percentage points to 66.9%, while overnight stays were down 2%.
The same pattern was evident in August. The number of available listings increased 1.7%, but demand fell 3.1%, bringing occupancy down to 70.4%. Average daily rates rose 7.5%, helping RevPAR increase 4.3%.
Much of the decline in summer overnight stays was concentrated in Spain and Germany. Spain accounted for 68.8% of the overall drop, while Germany accounted for 30.5%. Without those two markets, short-term rental demand across Europe was broadly unchanged. Greece, by contrast, managed to raise prices sharply while keeping occupancy essentially stable.
Source: OT.gr
