Greek alcoholic beverage exports showed resilience in 2025, with ouzo continuing to serve as the industry’s leading international ambassador. Despite economic pressures and shifting consumer trends, total exports remained above 100 million euros, according to the Association of Greek Spirits Producers.

Over the 2021–2025 period, exports rose by 20.6% in value and 2.1% in volume, while the average selling price increased by 18.1%, highlighting the sector’s durability. In 2025, however, the average price eased to 2.8 euros per kilogram from a record high in 2024, reflecting global trade pressures, stronger competition, and price adjustments across key markets.

The EU-27 remained the dominant destination, accounting for roughly three-quarters of both export value and volume. Germany led by a wide margin, while Latvia, Cyprus, and France posted the strongest growth rates.

Ouzo retained the largest share of exports, though both value (61.4 million euros) and volume (24.4 million kg) declined by around 5% compared to 2024. Similar downward trends were recorded in both EU and non-EU markets, indicating softer demand overall.

Exports of tsipouro and tsikoudia, while still limited in scale, have expanded significantly over the past five years. In 2025, their export value to the EU declined, even as volumes increased.

As association president Haris Mavrakis noted, 2025 was among the most challenging years globally for the sector, underscoring the need for a stable, rules-based trade environment to sustain export growth.