As Greece’s economy rebounds, Artificial Intelligence (AI) is emerging as a powerful catalyst for growth. The new report “Unlocking Greece’s AI Potential 2025” paints a striking picture: Greece records the second-highest rate of AI adoption in Europe.
AI use among Greek businesses surged by 55% in a single year, with 34% now systematically employing the technology. The impact is tangible — 89% of AI adopters report higher revenues, with an average increase of 18%, underlining AI’s transformative role in value creation.
Innovation Driven by Startups
According to Amazon Web Services, the driving force behind this boom is Greece’s dynamic startup ecosystem. Over half (51%) of Greek startups have already integrated AI into their operations, with 27% employing advanced techniques such as multi-model systems or developing their own AI solutions — a figure surpassing the European average.
Their bold approach is working: 55% of AI-driven startups have launched new products or services. A standout, WeatherXM, combines AI and blockchain for hyperlocal weather forecasts — showcasing the global impact of Greek AI innovation.
A Two-Speed Economy
Yet, the report warns of an emerging “two-speed economy.” While 45% of large enterprises have adopted AI, most remain at a superficial level of use — 71% rely on basic tools like chatbots or standardized solutions. Only 12% have a comprehensive AI strategy, compared to 22% of startups. Without a shift toward deeper integration, established companies risk falling behind in the innovation race.
The Skills Gap Challenge
The main barrier to wider AI adoption is the digital skills gap — 54% of firms say it limits innovation. To attract talent, Greek companies offer 42% higher pay for digital experts, one of Europe’s highest premiums.
The government’s National AI Strategy aims to close this gap by expanding access, R&D, and infrastructure. With 78% of businesses ready to follow the public sector’s lead, coordinated action could position Greece at the heart of Europe’s AI revolution.
