Greek consumers are embracing AI for faster, smarter service—but when issues become complex, most still prefer the reassurance of human support.

Artificial Intelligence is reshaping daily life and Greeks are both fascinated and wary, torn between viewing AI as a revolutionary tool and fearing it as a potential threat to society. What are their attitudes towards AI?

AI use among Greek businesses surged by 55% in a single year, with 34% now systematically employing the technology.

Greece’s ‘Pharos’ AI factory, one of the EU’s first, will serve as a hub of research for the wider region.