The European Commission penalized Alibaba’s marketplace for failing to prevent counterfeit goods, unsafe items and other illegal products from remaining available to millions of European users.

An ECB survey found that nearly 80% of Greek consumers have shopped on Chinese online marketplaces over the past year, with low prices and product variety driving demand despite concerns over quality and trust.

From tomorrow, online purchases under €150 from China, the US or any other non-EU country face a €3 charge for each type of item. Here is what shoppers of Shein and Temu in Greece need to know

Greek consumers are cutting spending both online and offline, seeking cheaper options and increasingly bypassing digital platforms to save money.

Chinese e-commerce powerhouses Temu and Shein are expected to dominate this year’s Black Friday sales in Greece, leaving local retailers worried about unfair competition and shrinking profits

Greek consumers became more acquainted with the trends of beauty and self-care, during the period of the pandemic, contributing to nearly uninterrupted growth in the global cosmetics market since 2004.

In 2023, Greeks spent €34.9 billion online, with 94% making monthly e-purchases