In Greece, the average daily rate (ADR) declined by 3%, from 143 euros in 2024 to 139 euros in 2025, broadly in line with trends seen elsewhere in Europe.
Greece ranked sixth among European countries, registering 152,944,662 overnight stays in 2024, up from 147,209,821 in 2023.
Greece is already preparing its 2030-2035 strategic plan for tourism to be presented next year, said PM Kyriakos Mitsotakis.