Greek consumers face soaring legume prices as costs rise between farms and supermarkets, fueled by middlemen, packaging, distribution, and widespread “Greek origin” mislabeling, according to producers and experts

Several companies that had stayed on the sidelines are now joining the initiative, especially after seeing their competitors do so.

Major supermarket chains and suppliers in Greece have agreed to lower prices by up to 35% on more than 2,000 everyday goods through the end of 2025, in a government-backed effort to ease pressure on households and spark stronger market competition

Greece’s new list of discounted products excludes essentials like meat, fruit, and vegetables, leaving households struggling as the cost of living crisis deepens and more families rely on food aid

The government reached an agreement with food industry leaders to revive last year’s price-cutting program, with supermarkets and suppliers offering discounts on a wide range of products

The spike in fresh meat prices is largely due to a reduction in livestock in 2024 following widespread animal diseases and a rise in international prices for imported meats, particularly beef and pork—both heavily relied upon by the Greek market

Cairo in Egypt scored the lowest with 20, followed by Delhi (23), with Moscow (27) and Sao Paulo (31) rounding off the four cheapest.

Despite the removal of the profit margin cap, price increases have so far been moderate, and consumer behavior continues to shift toward cost-effective alternatives like private label goods

Sweets and beverages became more expensive due to soaring global cocoa and coffee prices, while cooler-than-usual weather in 2025 drove up fruit and vegetable costs.

Prices in Germany are 54% higher, in France and the UK 33% higher, in Italy 23%, in Spain 18%, in Romania 14%, and in Portugal 10% higher than in Greece.

The Greek government is promoting the use of price-comparison tools as consumers face further food cost increases.

New rules aim to regulate the communication of promotions and discounts at Greece's supermarkets and by the broader retail sector.

Perishable agricultural goods and food items that may become unsuitable for sale within 30 days of harvest, production, or processing are exempt from these regulations.

Based on the data processed by Circana, regarding price trends, the market is expected to show an increase of around 3% in value in 2025.

Greek market experts are forecasting a 15-20% rise in the price of basic goods, coffee, and cocoa in September.

Out of the 23 categories analyzed, 13 experienced price decreases while 10 saw increases.

Consumers in the country are paying more for basic goods such as bottled water, as inflationary pressure sends the cost of living skyward

Greek consumers worried that expenses will soar yet again after a government measure to keep prices down due to inflation ends on May 31st.