Ios, the Cycladic island in the heart of the Aegean, is taking center stage in the international travel spotlight, with global media hailing it as one of 2025’s most delightful surprises. Showcasing its many contrasts and multifaceted character, Ios is gaining recognition not only as a summer hotspot but as a destination that offers far more than meets the eye.

As part of an ongoing promotional initiative by its Municipality, a new wave of travel experiences is being introduced both within Greece and abroad. The campaign seems to be paying off—Ios has been named the most refined Greek destination of the year and has earned a coveted spot on The Times’ annual list of the 15 best Greek islands. The British publication notes that although Ios has long held a reputation for its vibrant nightlife, it now offers a more elevated experience, with travelers increasingly opting for its stylish, laid-back charm over all-night parties.

In a dedicated feature on Ios, the Express writes, “If you took the best of Mykonos and Santorini and created a new island, it would be Ios.” The article goes on to praise the island’s seemingly endless variety of stunning beaches to suit every taste. Beyond its natural beauty, Ios is commended for its rare ability to blend lively entertainment with ancient heritage sites, world-class cultural museums, upscale restaurants, and quaint traditional tavernas.

One of the island’s most surprising claims to fame is its connection to Homer—it is believed to be the resting place of the legendary poet. Ios also boasts the impressive prehistoric settlement of Skarkos, further enriching its cultural appeal.

Scandinavia’s leading travel publication Vagabond echoes this sentiment, listing Ios among the top destinations bringing the “authentic Cyclades” back to life. The magazine describes the island as offering “32 kilometers of dreamlike coastline, with golden sands and turquoise waters that feel untouched.”