Μake us preferred on Google Greek retailers reported sluggish activity during the first half of the summer sales season, with many small and medium-sized businesses facing continued pressure from weak consumer spending, according to a survey by the Piraeus Chamber of Commerce.
The survey was conducted among member businesses to assess market performance during the first two weeks of the summer discount period.
According to the findings:
- 55% of businesses said their turnover during the first month of the summer sales was lower compared with the same period in 2025.
- 33% reported sales remained at similar levels.
- 12% recorded an increase in sales.
The survey found that nearly three out of four businesses (73%) believe the main reason for weaker sales is consumers’ limited purchasing power.
The second most significant factor identified was growing competition from international online platforms and e-commerce.
Businesses struggle despite discounts
The Piraeus Chamber of Commerce said the results show that, despite retailers’ efforts to attract customers through attractive discounts and improved services, overall consumption continues to be affected by financial pressures on Greek households.
“The data from our survey confirms that the main problem facing the market is not businesses’ willingness to offer better prices, nor the quality of their products and services,” said Theodoros Kapralos, president of the Piraeus Chamber of Commerce.
“The real obstacle remains the limited purchasing power of households,” he added.
Kapralos said businesses continue to demonstrate resilience and responsibility by investing in quality, services and genuine offers while supporting local economies and employment despite higher operating costs and ongoing challenges.
He urged consumers to take advantage of opportunities offered by local markets and support businesses in their communities, saying that purchases from local stores help sustain jobs and contribute to maintaining vibrant cities.
Call for support for small businesses
Kapralos warned, however, that the resilience of small and medium-sized businesses cannot be taken for granted.
“Every month that passes with limited consumption, increased operating costs and reduced profit margins tests the strength of thousands of family-run businesses,” he said.
He called on the government to continue initiatives aimed at increasing citizens’ disposable income and introduce measures to reduce operating costs for small and medium-sized enterprises.
According to the chamber president, boosting consumer spending is essential both for the survival of Greek retail and for the broader growth of the economy.
