Once the humble staple of Greek street food, pork gyros wrapped in warm pita now shimmer like sheets of gold — at least in terms of price. What was once a budget-friendly meal for millions has become a heavier burden on the average Greek consumer’s wallet.
Despite the rising costs, souvlaki remains a favorite among international visitors. Shop owners in central Athens are doing their best to hold down prices, even as the cost in tourist-heavy island destinations can reach as high as 5 euros per portion.
Vendors across the country point to relentless increases in the cost of raw materials — from meat and vegetables to packaging — as the main driver behind the price hikes. Depending on the region, a pita with gyro can now range from 2.30 to 4.70 euros.
In central Athens, the lowest price — 2.30 euros— can still be found, but prices climb quickly in other parts of Attica, where a single pita can cost up to 4.60 euros.
The outlook in Thessaloniki is even more expensive, with some souvlaki priced at 4.70 euros. Similar high prices are reported in Xanthi, Volos, Larissa, and Lygourio in Argolis, all exceeding 4.50 euros.
There are still pockets of affordability. In Argos Orestiko, a pita gyro sells for 2.70–3 euros, while in Pyrgos and Molai of Laconia it remains in the 2.80–3 euros range. Livadeia, Kastoria, and Sparta also offer more reasonable pricing compared to larger urban areas.
Souvlaki Prices Around Greece (2025 Snapshot):
• Florina: 3.80–4.00 euros
• Xanthi: 3.70–4.50 euros
• Argos Orestiko (Kastoria): 2.70–3.00 euros
• Serres: 3.00 euros
• Thessaloniki: 2.90–4.70 euros
• Larissa: 3.50–4.50 euros
• Volos: 3.20–4.60 euros
• Livadeia: 3.00–3.40 euros
• Athens: 3.20–4.60 euros (Lowest: 2.30 euros in the center)
• Patras: 3.00–4.30 euros
• Pyrgos: 2.80–3.00 euros
• Sparta: 3.90 euros
