Europe’s accommodation costs range from 42 euros in Tirana to over 750 euros in Mykonos, highlighting a sharp divide between budget and luxury travel.

RevPAR in Greek hotels surged by an impressive 14.9%—the sharpest increase across the countries studied—while occupancy rose by 9.8%.

April emerged as a notably positive month for Athens, significantly impacting the overall results for the four-month period.

However, amidst this price hike, data from the Athens and Argosaronic Hoteliers Association reveals a positive trend, with January 2024 closing with an average occupancy rate of 52.8%, up from 51.2% in 2023, indicating a 3.1% increase