According to a study by Oxford Economics commissioned by Airbnb, 21% of total spending by STR travelers in Europe goes directly to local, often small businesses such as bakeries, tavernas, and grocery stores.

Headquartered in Greece, bnbator.com initially focuses on strengthening the domestic short-term rental market by promoting Greek properties to visitors nationwide.

Particular emphasis will be placed on conducting studies, research, and processing data and information related to short-term rentals and their implications.