Μake us preferred on Google Average hotel occupancy in Athens and the wider Attica region rose above 92% in September, traditionally one of the area’s busiest months. That was the highest rate among 11 European cities, according to figures from the Hotel Association of Athens-Attica and Argosaronic.
Strong demand also lifted hotel performance compared with September 2025. Average daily rate (ADR) rose 12.8%, and revenue per available room (RevPAR) rose 15%, the strongest monthly result of the year.
Over the first nine months of 2026, average occupancy was essentially flat, down 0.4% from the same period a year earlier. ADR and RevPAR rose 7.3% and 6.9% respectively.
In September, Athens was one of five cities, along with Paris, Berlin, Madrid and Istanbul, to post double-digit increases in both ADR and RevPAR from a year earlier. Amsterdam and Vienna saw both measures fall.
For the January–September period, Athens recorded the largest increases in both ADR and RevPAR of all the cities in the sample.
