Μake us preferred on Google The Municipality of Skiathos is moving full speed ahead with its promotional activities that include participation in this year’s World Travel Market (WTM) London, and the launch of its second New York City campaign.
For 14 days, New Yorkers and visitors to the Big Apple are getting a taste of the Greek island with images of its beaches and landscapes displayed on The Cube, a digital billboard on West 47th Street, between Seventh Avenue and Broadway. The 10-second promotional video runs every minute around the clock.
The campaign aims to strengthen Skiathos’ visibility among North American travelers ahead of the 2027 tourism season and is part of a broader international marketing strategy that has included promotional activities in major European cities.
New Air Connections for 2027
Skiathos in New York City. Photo: The Municipality of Skiathos
As part of this strategy, Skiathos Mayor Thodoris Tzoumas and a delegation of tourism professionals were in London last week holding talks with airlines and tour operators. Swiss carrier Edelweiss is boosting capacity on its Zurich-Skiathos route by 31%, while easyJet reports an 11% rise in bookings for 2027.
Wizz Air is also planning a new connection from Bucharest, while discussions are underway for a potential direct route from a major city in Spain or Portugal.
The developments are part of the municipality’s strategy to diversify its source markets and extend the tourism season beyond the peak summer months.
Sustainable Tourism and Outdoor Experiences
Photo: Municipality of Skiathos
Alongside its international promotion efforts, Skiathos is investing in alternative forms of tourism through its expanding network of hiking and cycling trails.
Launched in 2022, Skiathos Trails has become a key component of the island’s sustainable tourism strategy, offering 221.7 kilometers of routes.
The network comprises 19 hiking trails, eight cycling routes and 220 points of interest, connecting visitors with the island’s natural landscapes and cultural landmarks, including the historic Evangelistria Monastery and medieval Kastro.
International interest in the initiative is growing. Between January 1 and October 27, 2026, the Skiathos Trails platform recorded 16,092 website visits, 49,064 route views and more than 690,000 route impressions, reaching users in 70 countries.
In October, the municipality expanded its digital reach by joining the Outdooractive Greece app. Developed in cooperation with Paths of Greece, the trail network also features cultural heritage routes with QR-enabled audio narratives highlighting local history and traditions.
MP
