The Greek government is preparing a second list of price cuts in an effort to curb the soaring cost of living affecting households. Confirming expectations of a “competition domino effect,” many suppliers are reconsidering their participation in the “1,000 Reductions” initiative.

According to reports, supermarket chains have already received emails listing an additional 100 discounted products—on top of the 2,180 already reduced. As more companies express interest, the new list is expected to be officially announced by the end of October.

Discounted prices have already begun appearing on supermarket shelves and refrigerators. Some suppliers that initially offered only modest reductions—or limited them to low-selling products—are now revising their strategies in response to public attention and consumer demand.

The blue “discount tag” spreads

Several companies that had stayed on the sidelines are now joining the initiative, especially after seeing their competitors do so. Products featuring the recognizable discount tag are expected to appear in stores over the coming days.

Supermarket chains, as required, forward every supplier request related to the initiative directly to the General Secretariat of Commerce, keeping Development Minister Takis Theodorikakos fully informed.
A duel between suppliers and supermarket chains

While suppliers are competing fiercely, another battle is unfolding among the supermarket chains themselves. Private-label products have become a major front in this price war: 1,356 such items are now included in the initiative, reshaping market dynamics as the holiday season approaches.

Two chains lead the race in private-label discounts: Sklavenitis, the largest in Greece, with roughly 200–250 reduced products, and Market In with a similar number. Others follow with around 100 each.

For Sklavenitis, maintaining its slogan “as cheap as nowhere else” remains central—a stance that may also serve as an indirect response to Lidl Hellas, known for its sudden, aggressive price cuts and comparative advertising.