Despite these challenges, Greece’s visitor satisfaction remained exceptionally high at 9.1, outpacing the European average (8.7) and competitors Croatia (9.0), Portugal (8.8), Italy (8.8), and Spain (8.7).

The Greek Tourism Ministry is prioritizing the digital transformation of services and diversification to meet evolving traveler demands.

The Greek capital was named Europe’s Leading Cultural City Destination and Europe’s Leading City Tourist Board.

Through curated culinary events, visitors can now experience ancient Greek sites and monuments in an entirely new way.

Think Greece is only for summer? Not even close. Autumn brings harvests, festivals, and unique experiences far beyond your usual sun and sea.

If you could capture Greek summer in a single day, August 15th would be it. From pilgrimage and prayer to village feasts and pride, it is Greece’s most celebrated day of summer.

The two islands join a growing list of European destinations looking to ease pressure from mass tourism by charging day-trippers an entry fee.

With over 500,000 annual visitors, the island hopes the proposed charge will ease overcrowding and support local services.

Busting the myth: Athens is so much more than a stopover, it’s a dynamic destination worth discovering. This is why you should stay.

The American footprint is especially prominent in Athens, where nearly one in four reviews (24.6%) comes from U.S. guests.

Motorhome and trailer travelers in Greece now face strict restrictions on where they can park and sleep overnight, with heavy fines for violators.

Booking.com’s infringement of EU competition law through price parity clauses has triggered a collective compensation claim by hotels across Europe.

This surge is partly driven by international carriers “discovering” these secondary airports and launching new routes.

The experience of hiking and running across Karpathos is described as dreamlike, making it an ideal destination for enthusiasts of exploration and nature.

This year, international visitor spending is set to reach 573 billion euros, up by more than 11% year-on-year.

The number of inbound travelers to Greece in the Jan.-Apr. period increased compared to 2023 with tourists spending more on trips.

Notably, the season has been extended, with American Airlines starting flights from New York, Chicago, and Philadelphia a month earlier.

Greece is taking steps to tap into the lucrative wellness segment. To Vima English Edition spoke to the woman behind one of Europe’s leading retreat companies about how retreat tourism can be a gamechanger.