Kefalogianni empasized that yachting represents a high value-added segment of tourism, delivering tangible economic benefits to local communities—especially in island and coastal regions.

Adapting to climate change will be essential, as rising heat reshapes travel seasons and forces destinations to rethink peak demand. At the same time, travelers are prioritizing authentic, low-impact experiences.

On an island like Santorini, a formally recognized thermal resource is not an obstacle to conceal. It is an element of natural capital that can support a more mature balance between preservation and development.

The initiative is part of a broader strategy to position wine culture as a key pillar of Attica’s identity and international appeal.

Despite a record-breaking start to 2026, with arrivals up 38.5% and revenues up 70.7% in January-February, Greek tourism faces growing uncertainty from Middle East tensions, rising costs, and a shrinking booking window

International travel demand remained resilient in 2025 despite inflation and geopolitical tensions, with Greece recording strong gains in arrivals, revenue, and visitor satisfaction across key sectors

Passenger traffic across the 24 HCAA airports accelerated further in March, posting a 16.8 percent increase compared with March 2025

Hotels and restaurants head into peak season understaffed, as labor gaps across the economy top 360,000 despite a rise in foreign worker recruitment.

Hydra is a destination that quietly compels you to slow down. With no cars, grand stone mansions, and narrow cobbled alleys, the island feels almost untouched by time.

Particular emphasis is placed on Astypalaia’s commitment to sustainable development, with the island increasingly recognized as an international benchmark for green transition initiatives.

The Peloponnese is also a particularly strong market in wedding tourism, led by Costa Navarino and destinations such as the Mani peninsula.

The widely read German travel platform Reisereporter, followed by millions of industry professionals and travelers, ranks Samos among Greece’s “hidden treasures.”

Many of these areas are also recognized as Key Biodiversity Areas, underscoring their importance for conservation, restoration, and long-term environmental balance.

More than one million Turkish visitors traveled to participating islands by ferry in 2025, with Chios, Rhodes and Kos emerging as the most popular destinations for Turkish citizens

The average daily rate (ADR) climbed 7.4% to 89.6, euros while revenue per available rental (RevPAR) rose 3.2% to 46.6 euros—an indication that Greek property managers are maintaining firm pricing strategies despite weaker booking volumes.

Greece recorded 811,585 arrivals and 1,764,853 overnight stays at hotels, campsites, and short-stay collective accommodations in February 2026, marking increases of 2.4 percent and 1.7 percent, respectively, compared with the same month in 2025, according to data released by the Hellenic Statistical Authority (ELSTAT). Foreign visitor arrivals rose 1.9 percent year-on-year, with overnight stays up […]

The Greek embassy in London confirmed that British visitors traveling to Greece this summer will not be required to provide fingerprints or facial biometric data, generating praise from the travel industry; frigid response by Brussels

The report drew from 32,500 travelers, focusing on tourists’ perceptions and stance on the social and environmental impact of travelling

Athens has gone from stopover to a popular city destination, attracting around 8 million tourists a year but the municipality is seeing little direct benefit.

Special emphasis is placed on Ermoupoli, the island’s capital and cultural heart of the Cyclades, known for its elegant neoclassical architecture, marble streets, and landmark buildings.