The central challenge for Athens, the study concludes, is to transform itself from a short cultural stop into a fully developed multi-day metropolitan destination.

Greece entered 2026 expecting another record year for tourism, but rising fuel costs, Middle East tensions and decreased demand are beginning to test the industry’s resilience

International traffic at Thessaloniki also expanded by 3.4%. The strongest gains came from Poland, Italy, Germany, the United Kingdom and Turkey, all of which recorded notable increases in traveler numbers.

With 624 awarded beaches, Greece once again ranks second worldwide among 51 participating countries in the Blue Flag programme.

Rhodes and Kos lead the Dodecanese with 39 Blue Flag beaches and marinas, confirming their status for quality and sustainability.

Revenue generated from the 5 euros ticket will be directed toward site maintenance, environmental protection initiatives, and studies focused on promoting the wider surrounding area.

The Greece of towels on the sand and long carefree beach days still exists. It's just becoming harder to find.

Syros has emerged as one of the few municipalities in Greece to consistently invest in free public beach amenities.

West Samos emerges as the Aegean’s “Wild West,” where dramatic mountains, hidden beaches, and authentic village life create a rare blend of untouched nature and timeless Greek charm.

Greece's proposed tourism spatial plan zones islands by development level and caps new hotel beds, while promising future Airbnb restrictions that the hotel industry says fall far short.

A new spatial framework introduces stricter building limits, coastal protections and controls on short-term rentals amid concerns by some quarters over overtourism, environmental impact

Athens is introducing a new tourism zoning framework with stricter bed limits for overcrowded destinations, sustainability-focused upgrades, and special levies aimed at easing pressure on islands strained by overtourism

The island's tourism growth extended beyond aviation, with the island also asserting itself as a dominant player in cruise tourism.

Greece reinforces its global standing in luxury yachting as record participation at MEDYS 2026 and rising charter bookings highlight the sector’s growing international momentum.

The Santorini Municipality warns that private tourist zones threaten local access and the island's identity

Greece is pushing to expand cruise tourism beyond its most crowded ports, with cruise levy revenues returning to local communities

The train service has been reinstated after three years of inactivity and is expected to boost tourism to the region.

The Royal Beach Club Santorini experience is part of a full-day shore excursion that includes visits to Oia and Fira, relaxation, and plenty of Greek food.

The direct ferry service connecting Lemnos with Turkey’s Çanakkale is scheduled to begin next month.

Karpathos is increasingly seen as a destination that blends authenticity with striking natural beauty, offering diverse landscapes marked by dramatic contrasts and a high-quality travel experience.