Tourism and shipping carry significantly greater weight in the economies of Greece and Cyprus compared with most other European Union countries

Luxury hotels cut prices and tour operators add flexibility as geopolitical tensions begin to slow bookings and air travel to Greece.

Rising cancellations and weaker bookings linked to the conflict are weighing on Cyprus’s outlook and slowing early summer demand in Greece, with airlines and tourism operators reporting a shift toward western Mediterranean destinations

Find out in detail how to receive the €200–€600 voucher in this year's "Tourism for All" programme

Greece is benefiting from shifting travel demand, according to a recent Mabrian study, with Mediterranean destinations drawing visitors away from the Middle East.

In 2024, the island began a pilot collaboration with the organization “Open Horizons” focusing on integrating individuals on the autism spectrum into the labor market.

The Regional Manager for Italy, Greece, Malta and Israel at Booking.com, said Greece is maintaining its momentum, supported by steady demand from key source markets such as Germany, France and Poland.

New sector-wide agreement introduces wage increases and broader coverage, impacting over 500,000 workers in Greece’s tourism and food services industries.

Greek tourism has not yet been hit by the Middle East conflict, but industry leaders are closely monitoring bookings as uncertainty grows. Analysts say Greece could benefit from redirected travel demand, if the crisis ends soon.

Greece’s “Tourism for All 2026” program will soon open applications for holiday vouchers of up to €600, valid for stays at any eligible accommodation nationwide, supporting domestic tourism and flexible travel planning throughout the year

The outlook is supported by a mix of counterbalancing forces: expansionary US fiscal policy, gradually easing interest rates, and stronger consumer spending driven by rising stock markets.

Cruise tourism drives €64.1 billion for Europe, supporting 445,000 jobs and strengthening shipbuilding, ports, and coastal economies.

A protest gathering is expected to take place at 11:00 a.m. outside the Ministry of Labor and Social Security.

Inbound arrivals grew by 5.6% and tourism receipts by 9.4%, translating into approximately 42.97 million visitors in 2025, compared to 2024.

At the heart of the discussions was closer coordination in addressing shared challenges in the hospitality sector, alongside advancing the industry’s green and digital transition.

The new scheme launches earlier than ever, offering 300,000 vouchers, expanded benefits for families and mothers, and up to 12 free nights in selected regions to boost domestic tourism and support vulnerable groups

Despite strong visitor numbers, tourism revenue paints a more nuanced picture as average spending per traveler continues to decline.

Arrivals and revenues increased from Greece’s five main tourism markets — Germany, the United Kingdom, Italy, France and the United States

Europe’s leading tech bank introduces a first-of-its-kind reservation prepayment via factoring service, helping small and midsize seasonal tourism businesses secure liquidity before the season begins

Major urban centers, regional cities with strong conference and business activity, and destinations offering diverse tourism experiences are showing growing resilience to seasonality.