At the heart of the discussions was closer coordination in addressing shared challenges in the hospitality sector, alongside advancing the industry’s green and digital transition.

The new scheme launches earlier than ever, offering 300,000 vouchers, expanded benefits for families and mothers, and up to 12 free nights in selected regions to boost domestic tourism and support vulnerable groups

Despite strong visitor numbers, tourism revenue paints a more nuanced picture as average spending per traveler continues to decline.

Arrivals and revenues increased from Greece’s five main tourism markets — Germany, the United Kingdom, Italy, France and the United States

Europe’s leading tech bank introduces a first-of-its-kind reservation prepayment via factoring service, helping small and midsize seasonal tourism businesses secure liquidity before the season begins

Major urban centers, regional cities with strong conference and business activity, and destinations offering diverse tourism experiences are showing growing resilience to seasonality.

Hiring was likewise significant in public administration and defense, compulsory social security, education, human health and social care activities, as well as in construction.

Japan posted a 17% increase in international arrivals during the first eleven months of 2025 compared with the same period in 2024, with Brazil and Egypt also experiencing a surge.

Greece remains the most favorite tourist destination for Finns, a fact confirmed by the plan of Finland’s flag carrier, Finnair, to add direct flights to Greece’s second largest city, Thessaloniki. The Greek Tourism Organization (EOT) was present at the MATKA TRAVEL FAIR 2026 in Helsinki with a pavillion, attracting a great number visitors who were […]

Foreign visitors recorded a 1.3% rise in arrivals and a 1.9% increase in overnight stays year-on-year.

Greece posts strong late-season tourism gains in 2025 as global travel rebounds and visitor spending hits record levels.

It's not difficult to see Greece adopting such a model in parallel to its traditional one with the aim of offloading some of its yearly tourist demand to similar artificially created resort zones.

Greece ranked sixth among European countries, registering 152,944,662 overnight stays in 2024, up from 147,209,821 in 2023.

Highlighting Greece’s “hidden gems,” promoting alternative forms of tourism focused on culture, sports and gastronomy, and strengthening infrastructure are seen as three key pillars for accelerating the transformation of the country’s tourism model, in order to sustain its strong performance. To maintain the momentum of Greek tourism in a highly competitive Mediterranean market and adapt […]

Trikala’s famed “Mill of the Elves” has emerged as the country’s most popular Christmas park, pushing local occupancy rates to around 90%.

Industry players warn that continued protests could drive Greek holidaymakers to cancel or choose other destinations.

Greece is also one of the world’s five “blue zones,” home to notably high numbers of centenarians, beginning with Ikaria.

Greece has extended its Social Tourism program through June 2026, offering subsidized holidays, expanded stay durations, and increased funding for select regions, with updated benefits for both workers and unemployed beneficiaries

In Trikala, the “Mill of Elves” has become one of the country’s most successful Christmas experiences. Running from 21 Nov. 2025 to 6 Jan. 2026, the park draws visitors from across Greece and abroad.

From ancient temples to modern monasteries, Greece is emerging as a global crossroads for faith, culture, and spiritual discovery