Only one in 10 businesses reported higher sales than last year, while six in 10 saw lower turnover as consumers cut back on spending despite deeper discounts

Early data from Greece's summer sales show roughly half of retailers reporting lower turnover than last year, as households funnel most of their budgets into housing, energy and food

The 2026 summer discount season will run through August 31, with retailers allowed to open on the first Sunday after the sales begin under the country's trading rules.

Retailers are preparing for the seasonal discount period, which will run through the end of August, while shops will also have the option to open on the first Sunday of the sales season

If there are different discount percentages for various categories of products, the range must be stated.