The Regional Manager for Italy, Greece, Malta and Israel at Booking.com, said Greece is maintaining its momentum, supported by steady demand from key source markets such as Germany, France and Poland.

New sector-wide agreement introduces wage increases and broader coverage, impacting over 500,000 workers in Greece’s tourism and food services industries.

Greek tourism has not yet been hit by the Middle East conflict, but industry leaders are closely monitoring bookings as uncertainty grows. Analysts say Greece could benefit from redirected travel demand, if the crisis ends soon.

Greece’s “Tourism for All 2026” program will soon open applications for holiday vouchers of up to €600, valid for stays at any eligible accommodation nationwide, supporting domestic tourism and flexible travel planning throughout the year

The outlook is supported by a mix of counterbalancing forces: expansionary US fiscal policy, gradually easing interest rates, and stronger consumer spending driven by rising stock markets.

Cruise tourism drives €64.1 billion for Europe, supporting 445,000 jobs and strengthening shipbuilding, ports, and coastal economies.

A protest gathering is expected to take place at 11:00 a.m. outside the Ministry of Labor and Social Security.

Inbound arrivals grew by 5.6% and tourism receipts by 9.4%, translating into approximately 42.97 million visitors in 2025, compared to 2024.

At the heart of the discussions was closer coordination in addressing shared challenges in the hospitality sector, alongside advancing the industry’s green and digital transition.

The new scheme launches earlier than ever, offering 300,000 vouchers, expanded benefits for families and mothers, and up to 12 free nights in selected regions to boost domestic tourism and support vulnerable groups

Despite strong visitor numbers, tourism revenue paints a more nuanced picture as average spending per traveler continues to decline.

Arrivals and revenues increased from Greece’s five main tourism markets — Germany, the United Kingdom, Italy, France and the United States

Europe’s leading tech bank introduces a first-of-its-kind reservation prepayment via factoring service, helping small and midsize seasonal tourism businesses secure liquidity before the season begins

Major urban centers, regional cities with strong conference and business activity, and destinations offering diverse tourism experiences are showing growing resilience to seasonality.

Hiring was likewise significant in public administration and defense, compulsory social security, education, human health and social care activities, as well as in construction.

Japan posted a 17% increase in international arrivals during the first eleven months of 2025 compared with the same period in 2024, with Brazil and Egypt also experiencing a surge.

Greece remains the most favorite tourist destination for Finns, a fact confirmed by the plan of Finland’s flag carrier, Finnair, to add direct flights to Greece’s second largest city, Thessaloniki. The Greek Tourism Organization (EOT) was present at the MATKA TRAVEL FAIR 2026 in Helsinki with a pavillion, attracting a great number visitors who were […]

Foreign visitors recorded a 1.3% rise in arrivals and a 1.9% increase in overnight stays year-on-year.

Greece posts strong late-season tourism gains in 2025 as global travel rebounds and visitor spending hits record levels.

It's not difficult to see Greece adopting such a model in parallel to its traditional one with the aim of offloading some of its yearly tourist demand to similar artificially created resort zones.