The U.S. ride-hailing giant has formally registered a Greek subsidiary, intensifying competition in a crowded food delivery market estimated to be worth around €1.5 billion annually, while its pending acquisition of efood's parent company could reshape the sector.

The entry of Uber Eats into Greece is expected to intensify competition with efood, Wolt and BOX

The company aims to introduce Level 4 self-driving cars in Europe, starting with Germany, as competition with rivals like Lyft and Tesla heats up

Uber sees rise in demand for rides to and from Athens Airport driven by strong tourism and a longer tourist season.