Greece appears to be charting a slightly different course from the broader European short-term rental market, revealing a more nuanced interplay between supply, demand, and pricing.

According to the latest data from AirDNA, available listings in Greece declined by 4% year-on-year in March 2026, falling from 101,223 to 97,186. This contrasts with the rest of Europe, where supply continues to expand steadily.

At the same time, demand in the Greek market dropped even more sharply, by 8.5%, leading to a 2.1 percentage-point decrease in occupancy, which settled at 52.1%. Yet this softer demand was largely offset by rising prices.

The average daily rate (ADR) climbed 7.4% to 89.6, euros while revenue per available rental (RevPAR) rose 3.2% to 46.6 euros—an indication that Greek property managers are maintaining firm pricing strategies despite weaker booking volumes.

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Across Europe, the picture remains mixed. The market is entering 2026 with supply growing faster than demand, placing pressure on occupancy even as prices continue to rise. Total listings reached 3.48 million, up 4.3%, while demand fell 3.5%, pushing occupancy down to 52.2%. Still, an 8.2% rise in average rates is helping sustain overall profitability.

Looking ahead, the summer season shows solid momentum. Bookings for June–September are running 8.7% above 2025 levels, with July particularly strong at +13.3%, and September emerging as an increasingly important travel month. Yet travelers are becoming more price-sensitive, shifting toward more affordable accommodation.

This is also reflected in behavior patterns. Bookings are being made earlier, while average stays continue to shorten—from 5.09 days in 2022 to 4.45 today—even in higher-end segments. The trend underscores a broader shift toward more frequent but shorter trips across Europe.

At the same time, geopolitical uncertainty in the Middle East and higher energy costs are weighing on sentiment and travel decisions. Even so, resilient domestic demand and the underlying strength of the European tourism market continue to support a cautiously positive outlook for the season ahead.