In a letter to the company responsible for the advertisements, which appeared on social media, the association objected to the promotion of a platform offering remote diagnoses, medical opinions and certificates through commercial discounts and special offers.

The ISA said the practices contravene the Code of Medical Ethics, distort public understanding of proper medical care and undermine the dignity of the medical profession.

It stressed that medical services cannot be treated as ordinary consumer goods, as medical decisions must comply with strict scientific and ethical standards designed to protect patients’ health.

The association called on the company to remove the advertisements and related offers immediately, warning that it would otherwise pursue all available legal action.

The intervention comes amid wider concerns over the promotion of medical services through social media and online platforms. In August 2025, To Vima reported complaints by the Hellenic Association of Orthopaedic Surgery and Traumatology over doctors advertising supposedly innovative, painless and bloodless treatments without sufficient clinical evidence.

The Athens association has also raised concerns over ophthalmologists using social media to attract patients through free examination offers.

The latest dispute highlights the need to distinguish legitimate telemedicine from the commercial promotion of diagnoses and medical certificates in ways that may bypass established clinical and professional standards.