Adapting to climate change will be essential, as rising heat reshapes travel seasons and forces destinations to rethink peak demand. At the same time, travelers are prioritizing authentic, low-impact experiences.

The European Parliament has backed proposals for a sustainable tourism strategy aimed at easing pressure on overcrowded destinations while boosting regional connectivity, regulating short-term rentals, and supporting skills and local economies

Applications are now opening for a state-backed holiday program targeting self-employed pensioners in Greece, offering subsidized stays and travel benefits across selected destinations, with priority access rules and increased support for specific regions

The initiative is part of a broader strategy to position wine culture as a key pillar of Attica’s identity and international appeal.

Authorities grant extra time for applications after widespread technical issues blocked access for thousands, with a new deadline set for May 3.

Despite a record-breaking start to 2026, with arrivals up 38.5% and revenues up 70.7% in January-February, Greek tourism faces growing uncertainty from Middle East tensions, rising costs, and a shrinking booking window

Hotels and restaurants head into peak season understaffed, as labor gaps across the economy top 360,000 despite a rise in foreign worker recruitment.

Haris Doukas and Tourism Minister Olga Kefalogianni exchanged sharp criticism over how to handle tourism pressure in Athens, with the Plaka district at the center of the dispute

Greece's DYPA has officially extended the application deadline for the 2026–2027 Social Tourism Program to Wednesday, April 29 at 11:59 PM. Eligible applicants include employed and unemployed workers meeting income thresholds

Haris Doukas warns that soaring rents, strained infrastructure and unchecked tourism growth are reshaping Athens, as he calls for limits to protect residents and historic neighborhoods

The Peloponnese is also a particularly strong market in wedding tourism, led by Costa Navarino and destinations such as the Mani peninsula.

The Greek Tourism Minister highlights strong economic performance, infrastructure upgrades, and a strategic push to extend the tourism season beyond summer months while improving regional development and sustainability

The 2026–2027 Social Tourism program in Greece has opened with applications processed by tax ID digits, offering subsidized holidays for up to 300,000 workers and unemployed citizens, including free stays in selected regions and transport discounts.

For the first two months of 2026, the Greek tourism balance posted a surplus of €518.8 million, up from €179.8 million in the same period of 2025

Greece recorded 811,585 arrivals and 1,764,853 overnight stays at hotels, campsites, and short-stay collective accommodations in February 2026, marking increases of 2.4 percent and 1.7 percent, respectively, compared with the same month in 2025, according to data released by the Hellenic Statistical Authority (ELSTAT). Foreign visitor arrivals rose 1.9 percent year-on-year, with overnight stays up […]

Athens has gone from stopover to a popular city destination, attracting around 8 million tourists a year but the municipality is seeing little direct benefit.

The Ministry of Tourism has expressed deep sorrow after the death of a 51-year-old employee who fell from the ministry building in central Athens. Authorities say the circumstances remain unclear, with a police investigation now underway.

Overall, Greek tourism in 2026 is moving along a fine balance. The strong demand base, increased airline capacity, and the country’s image as a safe destination create the conditions for another positive year

Businesses struggle to fill key roles as demand surges, with foreign recruitment expected to cover only a fraction of vacancies across tourism and other sectors

A brief ceasefire initially boosted bookings for Greece, but renewed geopolitical uncertainty in the Middle East has disrupted momentum, leaving the tourism sector balancing cautious optimism with concerns over rising travel costs and demand volatility